As a landlord, a rental leasing agent is essential to your rental business since they connect you and your renters and help make the lease process go smoothly.
During the lease process, they act as a mediator between you and your renters, looking out for your best interests. They also assist you in finding good tenants who will fit your rental property's features and amenities.
Apart from this, a good rental consultant also works to build strong relationships with you so they can get you a wide range of marketable rental homes. They also sell and match your homes with potential renters well because they know what makes them unique and what benefits your properties can offer.
Because of these reasons, landlords like you need to find the best leasing agent who can help boost your rental property business.
If you need help determining what qualities to look for or consider when hiring a leasing facilitator, we have listed some descriptions here to help you find the best one for your business.
WHAT ARE THE SET OF HARD SKILLS YOUR LEASING AGENT MUST HAVE?
Hard skills can be learned over time, so it shows how much experience a leasing assistant has in renting out a home and what specific knowledge they have for the job.
Good Customer Service Skills
If your rental agent has good customer service skills, they can build long-lasting relationships with clients based on trust and respect. This, in return, can increase your credibility as a landlord and improve the image of your rental property.
Knowledgeable About the Fair Housing Act and Other Real Estate Laws
Your leasing agent needs to know a lot about the Fair Housing Act and its importance. They must be well-versed in all important local, state, and federal laws, including the new occupancy ordinance in College Station.
Familiar with the Current Real Estate Market Trends
Choosing a house rental agent who is up-to-date on the latest market trends and issues is also important. This includes technical know-how about vacancy rates, competition, lease renewals, rent growth, and the supply and demand of rental properties in your area since these factors may affect your property's leasing strategy and objectives.
Great Negotiation Strategies
The main role of a leasing agent is to handle complaints and negotiate lease terms between you and your tenants. This skill is essential for keeping good tenants and ensuring that your rental home is making money. It would also be helpful when you must solve some leasing problems and communicate well with your tenants.
Effective Sales Strategies
To draw and secure tenants, your leasing partner must also be able to write compelling ads, use digital marketing strategies, and show properties in a way that makes people want to rent them. This will make your rental homes stand out from the various options that tenants see on the market.
SOFT SKILLS TO CONSIDER WHEN LOOKING FOR A LEASING AGENT
Soft skills are also important when you’re finding an ideal leasing agent. These skills are not teachable, so make sure that they have them.
Adaptability
Since the rental property market is an evolving type of business, a good leasing professional needs to have adaptability in a fast-paced and changing environment. This is crucial when they have to seek new strategies or updates essential for your rental business.
Attention to Detail
The leasing process includes a lot of paperwork, so your leasing agents must pay close attention to details. This will help you ensure that all information they give you is correct.
Compliant
An experienced rental specialist will see to it that your business follows all real estate laws and has a solid structure. This includes everything from health and safety practices to insurance plans and financial management.
Excellent Communication and Interpersonal Skills
Good communication is essential for building trust with your tenants. As a middleman, your lease agent must reassure your clients that they will always look out for your tenant’s best interests and keep them up to date during their rental terms.
Multitasking Abilities
Your leasing agents must be good at multitasking since they would regularly work with a long list of your current and potential renters.
Organizational Skills
Good leasing agents also need to be organized because they often have to do a lot of different tasks for you in a limited time. To work efficiently, they must keep their tasks and files in order.
Good Problem-Solving Skills
Leasing agents need to be able to handle challenging scenarios and keep their cool when finding the best solution. There is a lot of pressure involved since their job is to help you find tenants while also taking care of your rental properties.
Tech-Savvy
In this day and age, leasing agents need to know how to use digital marketing tools, online listing platforms, and video property tours to market your rental properties and find good tenants.
Transparent
Your leasing agents must also value transparency so that you have assurance that you know everything that is happening in your business and your tenants.
EDUCATION, EXPERIENCE, AND CERTIFICATIONS
In addition to the hard and soft skills, you must consider your leasing agent's education, experience, and certifications.
Regarding education, it's good that your leasing agent has at least a high school diploma or equivalent, but the most important thing is to check if they have a real estate license.
It would also be great if you hire a leasing agent with experience renting out the same type of properties you have in your rental business. At least with their expertise, they would already know the best practices to find the perfect tenants and properties to add to your rental homes.
Another thing that you can check with your leasing agent is their certifications related to rental properties. You can be assured that they are legitimate real estate professionals if they show you several certifications. This also means they went through a lot of training for their role, which makes them fully equipped to help with your rental business.
BOOST YOUR RENTAL BUSINESS WITH PROFESSIONAL LEASING AGENTS!
Bryan College Station, Texas is known as an apartment city. With its tight and competitive rental market near Texas A&M University, this city has a high turnover of tenants each year. Finding a reliable leasing agent may help you stay ahead of the curve in this fast-paced market, get your properties rented out quickly, and cut down on vacancies.
We at Blue Ribbon Property Management know how much pressure you have as a landlord to keep up with the tight market competition.
Fortunately, our aggressive marketing and leasing system can assist you in having an efficient, effective, and smoother marketing and leasing process in Bryan College Station.
Feel free to check our services and start a conversation with us today!
